A Soft Welcome to Moominvalley 🌿
Introducing Moomin x Sarah’s Silks + a special giveaway
There is a place where the days move a little slower…
where friends gather without hurry,
where adventure and rest live side by side,
and where being yourself is always enough.
This is Moominvalley.
We are so happy to share our Moomin x Sarah’s Silks collection, inspired by Tove Jansson’s beloved world — a place that has quietly held generations of children (and grown-ups) in its gentle wisdom.
In Moominvalley, stories unfold in simple ways:
a picnic, a wander, a moment of courage, a return home.
These are the same rhythms we hold dear in children’s play — open-ended, imaginative, and deeply nourishing.
Our new collection invites children to step into that world…
to wrap themselves in softness,
to create their own stories,
and to discover that creativity itself is a kind of healing.
To celebrate, we’re offering a Moomin x Sarah’s Silks giveaway.
One winner will receive a curated bundle from our collection.
To enter:
Simply leave a comment below this journal post.
You might share…
🌿 your favorite Moomin character
🌿 a childhood story you love
🌿 or what imaginative play means to you
We’ll choose a winner on May 5.
May this collection bring a bit more softness, wonder, and quiet joy into your days.
XOXO,
Sarah ✨
My grandkids find new ways to play with Sarah silks everyday. This looks like a wonderful addition to creative play
Cathy Jackson on
Imaginative play is the center of my child’s life right now. He loves to imagine being different animals and thinking about what they’d do. Silks provide the ultimate blank canvas for that kind of play!
Kristina on
Imaginative play to our family, means a way to connect through silly smiles, new adventures and ways to use our home as a creative space for the girls to enjoy. My two and one year old have such a fun time when mommy and daddy can join in to create a play world we don’t want to leave. The options for imagination play are endless and I truly believe this type of play can make a huge difference on how my kiddos will continue to grow and learn.
Ariel Campbell on
We love Littlr My! She doesn’t mean to be mischievous or mean but sometimes…
Also Moomin mama images this mom feel seen :)
Lindsay Bell on
Loving all the new collections you keep dropping!
Jamie R on
It is such a beautiful set! I loved reading books about Moomins when I was a child, and they always felt so magical and cozy to me. It would be really special to introduce this wonderful world to my own child now and share those sweet memories together.
Alina V on
This whole collection is so sweet and I am excited to introduce the moomin world to my daughter!
Kim M on
So cute!!!
Elizabeth on
Imaginative play is where I meet my children in the most honest and gentle way. With my autistic kids, it becomes our shared language, a quiet space where I can step into their world and see what brings them joy, comfort, and wonder. It is not about doing things the “right” way, but about being present and following their lead. The simplest toys become something special in their hands, growing with them and changing as they do. Even as they get older, that sense of play stays with us, a soft and steady thread that keeps us connected in ways words sometimes cannot.
Brittany on
We recently discovered Moomins and have been reading them with our 4 year old at bedtime. The tales are a sweet end to our days together 🩷
Ju on
Sarah ‘s sills have brought my son so much joy through imaginative play. This is so important for his early development and fostering his curiosity. The illustrations in this collection are beautiful.
Ann-Marie Foisy on
Moomins is the first long book I’m reading with my daughter. I remember loving Moomins as a child. The wonderful weirdness of that world always left me amazed and curious. I’m so happy I get to introduce her to it now
Marta on