A Soft Welcome to Moominvalley 🌿
Introducing Moomin x Sarah’s Silks + a special giveaway
There is a place where the days move a little slower…
where friends gather without hurry,
where adventure and rest live side by side,
and where being yourself is always enough.
This is Moominvalley.
We are so happy to share our Moomin x Sarah’s Silks collection, inspired by Tove Jansson’s beloved world — a place that has quietly held generations of children (and grown-ups) in its gentle wisdom.
In Moominvalley, stories unfold in simple ways:
a picnic, a wander, a moment of courage, a return home.
These are the same rhythms we hold dear in children’s play — open-ended, imaginative, and deeply nourishing.
Our new collection invites children to step into that world…
to wrap themselves in softness,
to create their own stories,
and to discover that creativity itself is a kind of healing.
To celebrate, we’re offering a Moomin x Sarah’s Silks giveaway.
One winner will receive a curated bundle from our collection.
To enter:
Simply leave a comment below this journal post.
You might share…
🌿 your favorite Moomin character
🌿 a childhood story you love
🌿 or what imaginative play means to you
We’ll choose a winner on May 5.
May this collection bring a bit more softness, wonder, and quiet joy into your days.
XOXO,
Sarah ✨
One of my friends introduced me to Moomin! I loved how nurturing and sweet it was, and how our kids fostered so much imaginative play before and after watching it. Using broomsticks and a Viking hatchet and running around chasing each other, it’s a delight to see kids be inspired in the healthiest of ways.
Jessica ahearn on
This collection is so sweet!
Rachel on
Being a pediatric speech language pathologist, I love open ended toys that elicit for creativity and language. It’s bonus that these are high quality and will last/can be passed down!
Sonia on
So fun!
Emily on
The Moomins stories were an integral part of my Waldorf KG , AND all children I looked after…especially my own…who now as adults named their dog Comet!!!! Love the Moomins!
Irene van de Lagemaat on
Imaginative Play…
In a world that is so rushed I love seeing my children pull out their Sarah’s Silks, gnomes, and wooden toys and create villages and play together.
Tonya COOK on
I have read Moomin’s Lift The Flap book of Hide and Seek to my daughter since she was 2 weeks old! We love Moomin and everything their family represents!
Lindsey N. on
I love everything from this bundle. Its so fun and cute. My son will surely play with these for years and years. The alphabet is amazing 😍
Aria carola on
This would be the most awesomest early 40th birthday gift ever!! For years I have wanted to get Sarah’s silks for my daughter who has autism and my oldest who still loves to play make believe with her little sister but I haven’t been able to buy any silks yet because money is so tight and some expense comes up that keeps me from being able to purchase one. I feel bad because my kids keep begging for certain products from Sarah’s silks. So this would be such an incredible early birthday and mother’s day gift in one if we win. Thank you so much for giving some one this opportunity ❤️.
Jacqueline Muragas on
This collection is adorable! Nothing brings us together with more laughs than imaginative play in our house. It instantly improves everyone’s mood.
Laura on
My daughter absolutely adores Moomin. She was gifted some of the books as a baby, and we had to read them multiple times a day. She affectionately called him “Moo Moo” for years. Last year at her request we threw her aunt a Moomin birthday complete with a moomin cake that she designed herself. We love Moomin!
Alex S. on
Imaginative play means seeing all 5 of my kids creativity and silliness come out. It means engaging with my kids in a deeper way and watching them create connections and memories with each other that will last a lifetime.
Kaitlin Krieger on