A Soft Welcome to Moominvalley 🌿
Introducing Moomin x Sarah’s Silks + a special giveaway
There is a place where the days move a little slower…
where friends gather without hurry,
where adventure and rest live side by side,
and where being yourself is always enough.
This is Moominvalley.
We are so happy to share our Moomin x Sarah’s Silks collection, inspired by Tove Jansson’s beloved world — a place that has quietly held generations of children (and grown-ups) in its gentle wisdom.
In Moominvalley, stories unfold in simple ways:
a picnic, a wander, a moment of courage, a return home.
These are the same rhythms we hold dear in children’s play — open-ended, imaginative, and deeply nourishing.
Our new collection invites children to step into that world…
to wrap themselves in softness,
to create their own stories,
and to discover that creativity itself is a kind of healing.
To celebrate, we’re offering a Moomin x Sarah’s Silks giveaway.
One winner will receive a curated bundle from our collection.
To enter:
Simply leave a comment below this journal post.
You might share…
🌿 your favorite Moomin character
🌿 a childhood story you love
🌿 or what imaginative play means to you
We’ll choose a winner on May 5.
May this collection bring a bit more softness, wonder, and quiet joy into your days.
XOXO,
Sarah ✨
Imaginative play has been so transformative for me and my toddler. Stepping away from public school teaching and allowing myself to dive completely into creativity and childhood wonder has brought me so much joy and has fostered an incredible sense of wonder and curiosity in my daughter :)
Megan on
Moomin is a new discovery for us, but we love it so much! My husband and daughter especially adore it. We love our Sarah’s Silks, and the Moominvalley silks would be an incredible addition to our collection!
Anna on
I love watching my son play pretend. He has this cute little voice that he does when he plays with his toys, and the joy on his face put a smile on my face.
Tabitha Hill on
My 3 kids would absolutely love this!! we were lucky to have visited Moomin World in Finland and they’ve been obsessed ever since! They love the moomins, snufkin and littlemy. we just recently discovered Sarah’s Silks and can’t get enough! we are so so excited to see this collaboration.
Bo L on
I was so lucky to grow up with the Moomins! I’m so glad I get to share them and their adventures with my daughter now.
Zoe on
We gifted our 4yr old son his first of the Moomin books for Christmas and then more for Easter and birthday. They have become our favorite bedtime cozy reading. We love visiting Moomin Valley and would like to stay their the whole of our lives :)
Amanda B on
We love our Sarah’s silks, endless fun!!
Allison on
I’ve actually never heard of Moonmin. I have an almost 1 year old, so now would be a great time to learn about Moonmin!
Alena M on
So wonderful to see Tove Jansson’s characters brought to life in play silks! The Moomin books remind me of the Winnie the Pooh books somehow – strange and silly and serious in all the right measures. My kids identify with Little My and Snufkin most.
Katie on
I love these Moomin silks! My daughter would be delighted to play with these.
Jennifer on
Moominvalley is such a sweet land of adventure! I love how each character has a distinct personality, though my favorite has to be Snufkin. He is a bit more quiet and reserved than the others, but still completely self-assured and confident — making him a great model for the more introverted among us. This collection will be so great for imaginative play!
Brooke on
So excited for this collection. My daughter will love it!
Lindsey D on