A Soft Welcome to Moominvalley 🌿
Introducing Moomin x Sarah’s Silks + a special giveaway
There is a place where the days move a little slower…
where friends gather without hurry,
where adventure and rest live side by side,
and where being yourself is always enough.
This is Moominvalley.
We are so happy to share our Moomin x Sarah’s Silks collection, inspired by Tove Jansson’s beloved world — a place that has quietly held generations of children (and grown-ups) in its gentle wisdom.
In Moominvalley, stories unfold in simple ways:
a picnic, a wander, a moment of courage, a return home.
These are the same rhythms we hold dear in children’s play — open-ended, imaginative, and deeply nourishing.
Our new collection invites children to step into that world…
to wrap themselves in softness,
to create their own stories,
and to discover that creativity itself is a kind of healing.
To celebrate, we’re offering a Moomin x Sarah’s Silks giveaway.
One winner will receive a curated bundle from our collection.
To enter:
Simply leave a comment below this journal post.
You might share…
🌿 your favorite Moomin character
🌿 a childhood story you love
🌿 or what imaginative play means to you
We’ll choose a winner on May 5.
May this collection bring a bit more softness, wonder, and quiet joy into your days.
XOXO,
Sarah ✨
Moomin and friends make me so happy. They are all so cute, can’t wait to share with my niece
Emily on
My son and I love to watch Moomin together! What a fun way to bring Moomin into playtime.
Stephanie P on
I am lowkey obsessed with Sarah’s Sills. The colors, quality and variety of options are just the best! These pieces find a way into my kiddo’s imaginative play daily, and it’s so beautiful to see what their little minds dream up. I can’t rave about y’all enough to my family and friends 😊
Eliza Schulze on
I can’t wait to introduce my three kiddos to the Moomins. Imagine play to us means getting a step into another world. Not having to worry about roles or structure and just seeing where their little minds take them
Elena on
I have loved Moomin Valley for years, and couldn’t believe this collaboration. So excited to have these in my life, and I don’t even have kids yet!
Jeanette on
Two winters ago, my daughter and I read Moominland Midwinter a little bit at a time, every night before bed. We would get cozy under blankets and I would read out loud. It was such a special time for us to be warm and safe inside while watching the cold wind and snow outside through the windows. The book gave me a newfound appreciation for winter, a season I used to dread. Since then, my daughter has loved the Moomin world and I am so happy to have showed her how magical Jansson’s creations are.
Sarah on
I’m a pre k teacher or is also a mom so I LOVE imaginative play. It is such a fundamental skill and truly creates moments for bonding. We love SarahsSilks and Moomin!!! 🤍
Sasha M. on
My family is from the islands in Finland where Tove Jansson wrote the Moomin stories. I can tell you that in a way, Moominvalley is real! There is a real place where the simplest things in life are the most wonderful, where something as simple as picking berries in the forest is the spark that ignites a grand adventure, and where the greatest adventures are also internal—about conquering fears, finding forgiveness, mending friendship. This is a beautiful collaboration that invites that real place into every child’s world. I’m a fan!!
Julina on
I’ve never actually heard of Moomin before now! Looks like we’ll have to go searching at our library!
Hannah V on
One of my girls said Stinky and the other can’t choose. We love all the Moomin characters. My girls’ personalities truly come out when they’re doing imaginative play. We don’t own any of this Moomin collection so this is very exciting! Good luck to all who enter!
Amber R on
Aren’t Moomins some of the most adorable characters in children’s literature? The silks bring the Moomins and their world to life in the most beautiful way. My kids love Sarah’s silks and the Moomins. So this is a perfect collab and I am so excited for it!
Mohati on
I actually haven’t heard of Moomin before! But I will look into them now! My boys would love to play with these big beautiful silks.
Jessica H on