A Soft Welcome to Moominvalley 🌿
Introducing Moomin x Sarah’s Silks + a special giveaway
There is a place where the days move a little slower…
where friends gather without hurry,
where adventure and rest live side by side,
and where being yourself is always enough.
This is Moominvalley.
We are so happy to share our Moomin x Sarah’s Silks collection, inspired by Tove Jansson’s beloved world — a place that has quietly held generations of children (and grown-ups) in its gentle wisdom.
In Moominvalley, stories unfold in simple ways:
a picnic, a wander, a moment of courage, a return home.
These are the same rhythms we hold dear in children’s play — open-ended, imaginative, and deeply nourishing.
Our new collection invites children to step into that world…
to wrap themselves in softness,
to create their own stories,
and to discover that creativity itself is a kind of healing.
To celebrate, we’re offering a Moomin x Sarah’s Silks giveaway.
One winner will receive a curated bundle from our collection.
To enter:
Simply leave a comment below this journal post.
You might share…
🌿 your favorite Moomin character
🌿 a childhood story you love
🌿 or what imaginative play means to you
We’ll choose a winner on May 5.
May this collection bring a bit more softness, wonder, and quiet joy into your days.
XOXO,
Sarah ✨
Every collection at Sarah’s silks is cuter than the next. My daughter had made so many memories with your beautiful products. I bought her a set of 12 playsilks for her 1st birthday and they were the best gift she ever received—- from dressing up, playscapes and even using them every birthday for WRAPPING PAPER!!!! They are a precious item in our house! I love all your other items too— especially at Easter time- the eggs, the tiny wooden animals, everything just perfect for small imaginations! Thank you
Mary on
I use to love Moomin growing up and now with a toddler of my own I love sharing all the nostalgic characters I grew up with.We are a big pretend/imagination play household. I love seeing him take anything and make it into something.
Hayley Gialloreto on
My son has not experienced moomins yet. What a great introduction this would be.
Danielle T on
Imaginative play that is child led is so powerful. Filled with learning and memories that will last forever. It is such a joy to find toys that encourage this type of play and experience it with my children.
Olivia Canfield on
LOVE THE MOOMINS! We were so tickled to see this collab. Currently in the process of giving my daughter a moomin valley themed “big girl” bedroom and these silks will be so perfect!
Ali S on
Sarah’s Silks provides the best tools for a child’s imagination! Thank you for helping to creating an environment for play and learning!
Terri B on
I love Moomin! I think this collection is so cute. We would love to have more silks, my toddler uses them to build forts and play dress up.
Mary on
Moomin is one of the few Western cartoons that was dubbed into Nepali, so I love using it as a way to share my mother tongue with my daughter. It’s very nostalgic!! Both my daughter and I love Little My!!
Swati on
Moomin’s world captures the innocence and adventures of childhood. The pairing of Sarah’s Silks and Moomin Valley will expand imagination and play for all ages. As a grand of four littles, it gives me great pleasure to share Tove Jansson’s intergenerational experience by both the written word and now with Sarah Silks. Looking forward to this collective collaboration!!!
Leslie Isaacs on
We just entered the world of the moomin family! The books are always on repeat in our house. The silly characters and adventures is always a delight to my little one. I’m so happy you came out with this!
Melissa M on
My husband and I went to Finland on our honeymoon and fell in love with Moomin and all his friends in Moominvalley! We can’t wait to share our love of Moomin with our son as he grows. He has a pair of Moomin pajamas that are his absolute favorite and we read Goodnight Moomin often before bed!
Lisa N. on
I was recently playing with scarves with my 3 yr old cousin! The possibilities are endless that’s what makes open ended imaginative play the absolute best! I’m a theater arts teacher at local schools and I never go anywhere without my imagination!! I’d love to ad this moomin collection to my tool box and for my kids at home!
Lela Annotto on