A Soft Welcome to Moominvalley 🌿
Introducing Moomin x Sarah’s Silks + a special giveaway
There is a place where the days move a little slower…
where friends gather without hurry,
where adventure and rest live side by side,
and where being yourself is always enough.
This is Moominvalley.
We are so happy to share our Moomin x Sarah’s Silks collection, inspired by Tove Jansson’s beloved world — a place that has quietly held generations of children (and grown-ups) in its gentle wisdom.
In Moominvalley, stories unfold in simple ways:
a picnic, a wander, a moment of courage, a return home.
These are the same rhythms we hold dear in children’s play — open-ended, imaginative, and deeply nourishing.
Our new collection invites children to step into that world…
to wrap themselves in softness,
to create their own stories,
and to discover that creativity itself is a kind of healing.
To celebrate, we’re offering a Moomin x Sarah’s Silks giveaway.
One winner will receive a curated bundle from our collection.
To enter:
Simply leave a comment below this journal post.
You might share…
🌿 your favorite Moomin character
🌿 a childhood story you love
🌿 or what imaginative play means to you
We’ll choose a winner on May 5.
May this collection bring a bit more softness, wonder, and quiet joy into your days.
XOXO,
Sarah ✨
I’m so happy to have discovered your collections. My son loves his silks and I always have one in my pocket for him whenever we have outings. They’ve become comfort items!
Ki on
When my husband was 18, he sailed into Finland on the Tall Ships Race… fell in love with the land and somehow ended up working as Moomin in Moominvalley for a summer (the photos are hilarious) ✨
Since then, Moomin has quietly found its way into our home — in little books, tucked-away corners and stories bringing that gentle feeling of nostalgic magic.
Now we get to share it with our daughter (who 100% believes her dad used to live in this magical world). This collection feels just like that — a little bit of softness, a little bit of imagination, and a lot of quiet, gentle joy 🤍
Simone Bloem on
This whole collection is so fun! Moomin is such an iconic character. I especially love the ABC silk!
Megan Wagner on
my son has been playing “snuffkin, where are you?!” since he was a little tiny toddler, he is now 3 and still loves moomin and loves his play silks !!
cathy millson on
My favorite character is Snufkin and my son loves Moomin. It’s such a peaceful show to watch together.
Johan C on
We’ve reintroduced our children to Moomin & the slow, imaginative world of Moominvalley. It’s been a beautiful way to add more whimsy into our lives.
Kara C on
What a great collab with Moomin! Such special characters and stories!
Emily on
We love to run around with our silks, and play hide and seek. We also hung the silk on the ceiling to imagine being in an ocean scape. We love our silks!
Sydney on
I love how Moomin encourages children (and us adults!) to slow down and play, the perfect pairing with Sarah’s Silks!
Maddie on
I love seeing my daughter express herself through imagination. Watching her grow and seeing her develop her imagination.
Liz on
I’m new to the Moomin characters but I think they are cute and and so do my kids! I love imaginative play because you can’t be bored when you have an active imagination and can turn anything fun! My fav childhood story is cloudy with a chance of meatballs my grandma use to read it to me and now I got it for my kids and we read it every night!
Shiloh on
Watching my kids’ imaginations bloom with their silks has been such a joy, I would love to introduce them to the world of Moomin!
Mercedes Browe on