A Soft Welcome to Moominvalley 🌿
Introducing Moomin x Sarah’s Silks + a special giveaway
There is a place where the days move a little slower…
where friends gather without hurry,
where adventure and rest live side by side,
and where being yourself is always enough.
This is Moominvalley.
We are so happy to share our Moomin x Sarah’s Silks collection, inspired by Tove Jansson’s beloved world — a place that has quietly held generations of children (and grown-ups) in its gentle wisdom.
In Moominvalley, stories unfold in simple ways:
a picnic, a wander, a moment of courage, a return home.
These are the same rhythms we hold dear in children’s play — open-ended, imaginative, and deeply nourishing.
Our new collection invites children to step into that world…
to wrap themselves in softness,
to create their own stories,
and to discover that creativity itself is a kind of healing.
To celebrate, we’re offering a Moomin x Sarah’s Silks giveaway.
One winner will receive a curated bundle from our collection.
To enter:
Simply leave a comment below this journal post.
You might share…
🌿 your favorite Moomin character
🌿 a childhood story you love
🌿 or what imaginative play means to you
We’ll choose a winner on May 5.
May this collection bring a bit more softness, wonder, and quiet joy into your days.
XOXO,
Sarah ✨
Imaginative play is so essential when you have littles, keeping their innocence alive, and enjoying the little things that matter. A picnic outside, a fort in a corner of the room, the vibrant colors, a peeks boo game with baby, swaddling a baby doll, all the things my kids already enjoy. The colors and smooth feel of Sarah’s silks should be enjoyed at every age and stage of play.
Gigi JR. on
I absolutely love the Moomins; they are so sweet, funny and surprisingly insightful. I particularly love Snufkin and Snorkmaiden.
Some of my favorite quotes:
“All things are so very uncertain, and that’s exactly what makes me feel reassured.”
“You must go on a long journey before you can really find out how wonderful home is.”
“I only want to live in peace, plant potatoes and dream!”
Shannon on
I grew up reading and watching Moomins in Poland! I got my son his first Moomin book and can’t wait to introduce him to more!
Jess on
I grew up adoring the Moomins and now my kids love them as well. Moominmamma has always been my role model. My daughter’s favorite character is Sniff 😆
Evgeniya Rand on
This set is so cute! My son has been obsessed with his play silks lately, these would be so fun to add to the collection!
Kayla on
Imaginative play is the key to unlocking what’s in your child’s mind without them telling you. You can learn so much from watching your child play and make up their own stories and scenarios. Imaginative play is such a beautiful way to connect with your young one and watch how their little mind works.
It’s also a way to decompress, release stress, and really let out all your creativity.
Stephanie F on
In our house, Moomin gently shows us how imagination can turn something simple into something else entirely. We always feel more ready to use our imagination on every day objects to grow our world!
Courtney on
While we aren’t doing screens yet with our little, I know that Moomin is on our list of cozy, low stim shows that he’s going to love and we cannot wait to love with him! Such a precious collection. ❤️❤️ We already LOVE Sarah’s Silks in our home and adore this perfect collab!
Emily P on
I am a Waldorf class teacher. In second grade I taught Tove Jansson as one of the “Helpers of Humanity.” She believed in herself and her art in a way that all of us can learn from. She knew the Moomins would help to heal the world after WWII. She is a queer icon!
Johanna Hibbard on
My grandson loves playing with Moomins – they are so much fun!
Lisa B on
Wow! This is my first time hearing about Moominvalley- it looks so cute and I can’t wait to learn more about it! My girls love to imagine, dance and sing- and we can’t wait to continue to enjoy Sarah’s Silks and their collaborations!
Laura on
Every collection at Sarah’s silks is cuter than the next. My daughter had made so many memories with your beautiful products. I bought her a set of 12 playsilks for her 1st birthday and they were the best gift she ever received—- from dressing up, playscapes and even using them every birthday for WRAPPING PAPER!!!! They are a precious item in our house! I love all your other items too— especially at Easter time- the eggs, the tiny wooden animals, everything just perfect for small imaginations! Thank you
Mary on