A Soft Welcome to Moominvalley 🌿
Introducing Moomin x Sarah’s Silks + a special giveaway
There is a place where the days move a little slower…
where friends gather without hurry,
where adventure and rest live side by side,
and where being yourself is always enough.
This is Moominvalley.
We are so happy to share our Moomin x Sarah’s Silks collection, inspired by Tove Jansson’s beloved world — a place that has quietly held generations of children (and grown-ups) in its gentle wisdom.
In Moominvalley, stories unfold in simple ways:
a picnic, a wander, a moment of courage, a return home.
These are the same rhythms we hold dear in children’s play — open-ended, imaginative, and deeply nourishing.
Our new collection invites children to step into that world…
to wrap themselves in softness,
to create their own stories,
and to discover that creativity itself is a kind of healing.
To celebrate, we’re offering a Moomin x Sarah’s Silks giveaway.
One winner will receive a curated bundle from our collection.
To enter:
Simply leave a comment below this journal post.
You might share…
🌿 your favorite Moomin character
🌿 a childhood story you love
🌿 or what imaginative play means to you
We’ll choose a winner on May 5.
May this collection bring a bit more softness, wonder, and quiet joy into your days.
XOXO,
Sarah ✨
Moomin is the best! The characters are so interesting and fun. My daughter is a big fan as well. What a cool collection!
Bailey K on
My daughter loves The Moomins. My favorite character is Snufkin for his love of nature and calm demeanor. My daughters favorite character is Stinky.
Larissa House on
Love all silk play
Karen on
We love watching Moomin together ❤️ all its characters are awesome 👌 Moominmamma is one of our favorite who is calm, loving heart of the family who carries a handbag. We also love Little My, the independent girl.
Nidhi Chauhan on
Imaginative play offers me a window into how my child sees the world. It’s beautiful to watch her imagination run wild.
Vicky on
My favourite Moomin Character is Little My. I love tiny, fearless, and a bit mischievous is exactly what I enjoy!
Crystal on
Moominmama is my favourite because she is much like me Nurturing and always has a solution!
Alyzza Mediros on
My favourite character is the Moomin Troll So curious, kindhearted and always up for an adventure!
susan armitage on
Imaginative play, to me, is where curiosity and freedom meet. It’s that space where you can turn ordinary moments into something magical, no rules needed — just creativity and a willingness to explore.
Hannah Carson on
My favorite Moomin character has always been Snufkin — there’s something so calming about his quiet independence and love of wandering. As a kid, I was obsessed with stories that felt like little adventures hiding inside everyday life, where anything could happen if you just looked at the world a bit differently.
brittany on
Imaginative play is an escape and such a core part of a loving childhood. I can’t wait to curate fun moments of open-ended play for my son for us to play together.
Pachoua L on
My favorite characters are Little My and Stinky! I absolutely adore everything Moomin and have all of the books in my 2nd grade classroom for my students to read and borrow. ❤️
Jen Salvatote on