A Soft Welcome to Moominvalley 🌿
Introducing Moomin x Sarah’s Silks + a special giveaway
There is a place where the days move a little slower…
where friends gather without hurry,
where adventure and rest live side by side,
and where being yourself is always enough.
This is Moominvalley.
We are so happy to share our Moomin x Sarah’s Silks collection, inspired by Tove Jansson’s beloved world — a place that has quietly held generations of children (and grown-ups) in its gentle wisdom.
In Moominvalley, stories unfold in simple ways:
a picnic, a wander, a moment of courage, a return home.
These are the same rhythms we hold dear in children’s play — open-ended, imaginative, and deeply nourishing.
Our new collection invites children to step into that world…
to wrap themselves in softness,
to create their own stories,
and to discover that creativity itself is a kind of healing.
To celebrate, we’re offering a Moomin x Sarah’s Silks giveaway.
One winner will receive a curated bundle from our collection.
To enter:
Simply leave a comment below this journal post.
You might share…
🌿 your favorite Moomin character
🌿 a childhood story you love
🌿 or what imaginative play means to you
We’ll choose a winner on May 5.
May this collection bring a bit more softness, wonder, and quiet joy into your days.
XOXO,
Sarah ✨
My favorite character was Snufkin. I’d like to watch all the chapters now as an adult. I’m sure my son would love the characters too.
Amanda on
Imaginative play is a portal to the creative; it is a space where anything can be, where there are no limits.
A space where we can simply just be, I lived in a pretend world as long as I could, I never wanted to have to leave the imagination and all it could hold.
God created the minds of children to have a thin vail in childhood. Pretend play in my opinion if vital, and it is our duty as parents to foster that, to keep the screens at bay and the simplicity of toys and space that will not limit the imagination!
I love Sarahssilks- they are a great addition to a kids space for color and imaginative creativity!
Mariah McHale on
Ahhhh Moomin playsilks are a dream come true! Thanks for creating this beautiful collection
Natalie on
My sister lives in Finland and our toddler has just started being interested in the Moomin stuffies she’s received from her auntie :) Excited to see this collection!
Jenny L. on
The pure joy behind Moomin characters cannot be described or ignored 💕 so much imagination and what a wonderful thing to continue to pass on. To have them in silks, is chefs kiss
Courtney on
The best seek and find playsilk!
Nat on
What a special collaboration. We love the way imaginative play slows the whole family down. I notice an immediate difference in my son when we turn the screens off and just play in our own little world 🌎 This bundle would be such a treasure 🥰
Carly E on
What a sweet collection for children to play alongside
James on
This collection is so precious and great for inspiring imaginative play!
Natalia on
My little one and I love reading stories from Moominvalley. I’m moominmama, he’s moomintroll, and dad is moominpapa.
Michaela on
I had not heard of Moomins – how delightful! And what a fun collection for play silks.
Julie on
I have always loved Moomin and the open world that Tove Jansson created. As an Early Childhood Educator, I shared these characters and stories with my students and now as a mother of twins I am so excited to be able to explore the world of Moominvalley with them!
Alexandra on